Has worldwide recognition and a Grammy gone to Arcade Fire’s head? It could seem that way with not one, but two video releases for the new single ‘Reflektor‘.
Clocking in just short of the 8minute mark, the Anton Corbijn directed video features the band sporting inflated mâché heads in their likeness.
A second interactive video was also launched at justareflektor.com but requires viewer participation (and the ability to use Google). However ‘Reflektor‘ is packaged, the first material since 2010’s ‘The Suburbs,’ proves the band is able to stay innovative without compromising substance.
Oh, and David Bowie has confirmed, it is indeed he you hear providing background vocals….
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